I partnered with Product early on to identify the customer problem(s) to solve, business needs, expected outcomes, and cross functional capacity requirements of Collection. I planned out the scope, roadmap, and looked for opportunties to innovate for user engagement. In parallel, I set out and succeded in hiring and onboarding new direct report designer, Katya Greene, who would take on leading the work within my team. We spent time doing competitive analysis of apps in the market, research evaluations with customers, and early shareouts/reviews with executive level stakeholders.
As our project grew, so did the scope to include new products:
Price Guide and Collection Uploader Tool, displaying accurate pricing from past purchases and uploading collection data from spreadsheets, respectively. These projects supported Collection and I drove them in parallel.
We moved into designing end-to-end flows, which included onboarding, outlining edge cases and entry points, while also I fostered horizontal, cross domain and cross functional partnerships across key areas of the ecosystem the experience touched. We created prototypes for user research, partnered with content writers, and delivered hi-fidelity assets to engineers. We provided UX QA after reviewing their demos and outlined 'delivered vs implemented' inconsistency callouts, while managing flow updates or tweaks needed to support all technical underpinnings.
Finally, I worked with marketing to identify what we show in external press releases, as well as user awareness within the app on mobile or desktop.
"Simply said, the Trading Card initiative
would not exist without Cedric."
Here's how I impacted success:
The new business pillar currently has vertical domain teams working to add new collectible categories in 2022 and beyond.
I've moved on to develop more complex horizontal experiences, but what we created was designed to scale and grow.